Aj KothapalliCricket Betting conversion improvementHow we have achieved 2X Cricket Conversion more by redesigning and Testing with PlayersJun 21Jun 21
Aj KothapalliHow we used Safebid in CallBreak Game to Improve User RetentionCallBreak is a popular four-player card game where each player is dealt a hand of cards from a standard deck. The game revolves around the…Sep 27, 2023Sep 27, 2023
Aj KothapalliHow we used psychology in MPL Rummy 7-Day Journey and improved retention by 12.7%Problem: MPL Rummy experienced stagnant 25% D7 new user retention, generating an average of 75L (avg CM1) across all formats.Sep 23, 2023Sep 23, 2023
