How we redesigned MoEngage IA

  1. Understand current navigation and obvious problems
  2. Make assumptions
  3. Do competitor analysis
  4. Look at quantitative metrics
  5. Build a hypothesis
  6. Test the assumptions with users
  7. Analyze the data and prototype
  8. Take internal stakeholder feedback and customers on design
  9. Iterate and Implement the design
  10. See the metrics and customer feedback and then decide what to do
  1. All the users create campaigns and that is what they want to see mostly
  2. They use settings frequently
  3. Create campaign is used from the side nav
  4. people access all the settings in one place
  1. Who buys the product
  2. Who actually uses the product
Similarity matrix
Dendrogram representing the grouping in card sorts
  1. Number of campaigns created
  2. Less time to navigate between the options




User Experience Designer @Kaybus, India

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Aj Kothapalli

Aj Kothapalli

User Experience Designer @Kaybus, India

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